Industry expertise
Management, creative and consulting services that find solutions for clients' most critical challenges and untapped potential: Strategic Planning, Brand Development, Concept Creation, Marketing, Sales Building, Operations and Implementation are just a few of the areas of expertise. I believe every brand begins with a single, core identity; from that starting point, the discovery process allows for a dynamic and collaborative process that drives specific, articulate and authentic brand attributes that are executed through action oriented processes. I bring deep, functional and practical expertise to every project and am known for a values driven, honest and professional approach to making great things happen.
concept creation
Start to finish, front to back, concept creation. Revolve’s "creatical" processes for executing a new property means delivering an original, well thought out and craveable NEW experience. Understanding the needs of both a market and community, it’s about finding great locations and opportunities for concepts.
Brand Building
I love to build a brand. Building a brand is building a relationship. The discovery process allows us to find the pivotal thing the brand revolves around...and from there, how to develop, communicate and execute the brand. The detail oriented brand development strategy leads to strong brand loyalty, recognition and ultimately brand affinity.
event marketing
Creative events and collaborations that connect the property's core identity to a larger idea or audience. Creatively creating an event or shared experience around a common interest. Past events include "The Big Ass Hat Party" for The Kentucky Derby, Black Sheep's Gentleman's Dinner and The Love Shack's Inaugural Summer Luau.
sales cultivation
Generating revenue centers is vital. Revolve’s approach to sales cultivation critically assesses all forms of potential revenue, starting with basic hours of operation and goods/services provided. I’ve proven to increase revenue by mechanically driving sales via event marketing, cross promotions, collaborations and events.
Communication
Careful consideration for all media is important when fine tuning messaging all while driving frequency around a consistent, cohesive message. I understand the importance of proper communication via public relations and announcements and the need to strategically carry that message and information via social, paid and traditional media. My communication philosophy starts with a hands-on approach that streamlines messaging across the board.
food & beverage operations
My food and beverage strategy connects the important dots between profitability, effective operations, and sustainability along with authenticity and specificity to the brand. Creative culinary, beverage and operations management will streamline execution so quality and commitment to a brand never suffers.
design/build Assistance
The design/build process of creating a new venture is an important one. I believe in hiring only the best general contractors to assure proper build outs, compliance with city and state ordinances and regulations as well as creating a safe working environment. Our list of preferred vendors and contractors are fully bonded and insured and extend competitive pricing.
programming & Promotions
Brand loyalty comes in all shapes and sizes. Engaging programming and promotions that reinforce the brand experience is essential. I build guest loyalty by creative programming and promotions that drive retention while attracting new customers. I don't believe programming and promotions should be limited to discounts or freebies but outlets to personify your best brand attributes.
REJUVENATION
Some brands aren't dead...they're just tired. Identifying value and profitability is essential in the discovery process when it comes to evaluating a brand or property. I take pride in the ability to assess the cultural, sociological and economic impact the brand has had on the social fabric of its community. More often than not, if there's a will, there is a way - it's just navigating the process and finding the economics to drive sustainability and financial success.
return on investment
The three magical words in business, "Return On Investment." My approach to financial sustainability and success starts with measuring and assessing your margins and allowances built into your goods, services and products. From there, we build systems and pricing structures that allow for the highest return on basic investments you've made to operate...and that's just the beginning. Measuring R.O.I on marketing, promotions, programming and events is next. Aligning intelligent and thoughtful endeavors with your brand will yield the highest return...let us guide you to profitable results.